The Musical Fidelity philosophy & commercial policy

Philosophy

Our philosophy is simple: we want our products to offer true, state-of-the-art high end sound quality, excellent aesthetics and excellent build quality, all at extremely competitive prices. We achieve this, in product after product, because of a number of things we have learned over the years about circuit design, industrial design and manufacturing techniques, and because of the way we determine our retail prices.

Commercial Policy

Musical Fidelity believes in value for money. We also believe in making a bit of money and having a good time. Our commercial policy is dictated by these ideas.

A lot of products that claim to offer high-end performance come at extremely high prices. This is because pretty well all high-end companies charge on a basis of 'how much can I get for it?'

This is not how we do it. We work out what our profit margin needs to be to sustain our factory overheads, R&D and make a little on top for ourselves. We put roughly the same profit margin onto everything we make, regardless of what the competition would charge.

The results of our policy are plain to see. At any given price point, our products will offer better technical and sonic performance, be better looking and better finished than their competition. Our customers benefit from our obsession with offering stunning performance for a fair price. All of us at Musical Fidelity live in the real world, and are acutely aware of everyday financial pressures. We understand that hi-fi is a luxury and think that it should really offer something special to be worthy of the financial sacrifice that the music lover has to make to buy one.